The spreads carry a simple but effective design splitting the content into an obvious hierarchy using different point sizes and styles of the same font.
Each blue page carries a large point size A header which sums up the information featured on the page, certain financial information is also summed up in this way.
The typeface Gill Sans is used throughout the report as it is perfect for body copy and large headers.
The size of the report was purposely made small to reflect the companies tight operation, however the format could get bigger each year as the company grows then act as a visual reminder of how the company has expanded over the years.