Because of the dramatic structural change the product will no longer stack on its own, but by designing a stackable shipping box that can be efficiently turned into a shelf display by removing the top and front of the box this would not be a problem.
This protects the product whilst in transit and controls the way it is presented on the store shelves.
A cap has been added to prevent flour leakage that leads to mess and general wastage of the product, also the cap is shaped in the style of a windmill globe to further add to the windmill effect.
The cap is red to correspond with other Allinson flour products, being at the top of the product it is also easy to spot on the shelf.