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Flour packaging
The aim of this project was to create a piece of packaging that relates to the product inside, whilst maintaining functionality and be able to stand out amongst competing products on the shelf.

The current packaging is perfectly functional however the consumer's expectations has changed.

Every flour manufacturer packages their product in the same shape and sized flour bag and so there is a gap in the market for a new design therefore this is a perfect opportunity to make a change and stand out from the other brands on the shelf.

I felt that a dispenser would solve any structural problems and styling the packaging to look like a traditional windmill mill would make the product visually engaging.

The windmill also offers an insight into the 'natural' process in which the flour is made thus addressing the health conscience public's new need to be organic and healthy.