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Vitamin C
To promote sustainability the idea is to steer the consumer to bury the container in their garden after the vitamins have been used.

The container itself is made from a bio-degrable corn plastic that will be fully broken down in the ground after 40 days.

Burying the container is encouraged as the bottom of the container has a strawberry seed built into it, when it is released into the ground the container will degrade around it, allowing the seed to grow into a strawberry plant.

The label has been designed so that the front leaf can be torn off and used to mark the location of the seeds, thus increasing the life of the label as it will stay with the plant until it is fully grown, after which it can be fully composted.

The idea is a unique selling point because the overall aim is being able to grow your own source of vitamin C.