The use of the cardboard texture offers a much needed contrast against the simple flat lines and colours of the lorries select detail.
Each piece of cargo features an Ask logo, if they get separated for some reason the company Is still represented. This kind of detail coupled with the lorries design ensures it will become a talking point around the office.
Overall the use and functionality of the item could be expanded; the cargo could change to include annual reports, booklets, price lists, special offers, invites etc…
The lorry design could be used as a blank to present applied logo designs to clients, offering a more physical experience of how the design will work.