The net has been kept simple with the only complex part being the tabs that lock in and support the lid.
Graphically all the space on the net has been taken advantage of, such as the front main illustration, which has been integrated and expanded around the back, the top and sides, which have been turned into the sky using cartoon clouds.
To help encourage the packaging to be kept and collected after the confectionary has been consumed the back of the box features three illustrations out of nine available.
This idea of a Dolly Mixture mining island could be expanded with animated flash websites and even TV advertisements.