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Promotional mailer
The idea was to deliver a business card to the hand of a potential customer in a way in which they are not likely to forget.

Traditional business cards are small and flat pieces of card that can get easily lost.

Ask is a kitchen distribution company and so I decided to deliver the business card to the potential customer in a lorry style container.

To protect the lorry during its journey to its recipient a simple box was designed with a base that holds the lorry in place by clamping around the wheels.

The lorry has been designed based on the company´s actual lorry, although it has been simplified to a characture style representation for clarity at small scale.

Any expenses incurred are justified by the impact of the piece. When the business card is forgotten the lorry and box graphics remain memorable providing the necessary details of the company.